The platform is rolling out a updated setting that enables them to cut down on the quantity of artificial intelligence-produced media appearing in their feeds. This step comes as the company announced that it presently contains over 1 bn content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a global launch. This advancement comes amid a surge in AI-generated material, spurred by recent AI video creators.
The Broader AI Trend
Recent reports that nearly a tenth of the fastest-growing content creators on another major platform exclusively feature content made by AI. A considerable share of this output is classified as “AI slop”, a term for inferior, bulk-generated content that is often nonsensical or bizarre.
Our research shows that a lot of users like content created using AI tools, including AI artwork to science explainers, and we aim to give people the option to see more or less of that, depending on their own preferences,” stated a company executive.
AI on the Platform
TikTok announced that there are currently over a billion videos on its app identified as made with AI. In total, over 100 million pieces of content are submitted to the service each day, making AI content a relatively small part of its overall inventory.
How to Adjust Settings
Users will be able to reduce or increase the amount of AI-generated videos they watch by opening the “manage topic” feature in the app and selecting the AI content topic. Additional categories that are already be adjusted under the tool cover news, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s rules require creators to tag lifelike artificially created content, and it prohibits malicious fake videos of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be taken down under its community policies.
Furthermore, the app will from now on attach an artificially created watermark to content produced via its proprietary AI systems, or detected by an industry-wide initiative for recognizing AI-generated material. This action is aimed to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a two million dollar AI literacy fund for professionals and institutions to develop educational content about ethical AI use. This project will assist educational bodies specializing in training programming and robotics.
Moderation Strategy
TikTok has defended its moderation strategy, following controversy over plans to cut jobs for numerous safety staff in Britain. The company is planning to cut a significant number of roles in its content moderation division in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content before it is viewed by people. The company stated a significant reduction in explicit and harmful content handled by human moderators over the past year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is why a significant AI assistance is really helping us operate efficiently.”
